Automations for Sending Emails
New Subscriber
Welcome email
Confirmation mail for Double Opt-In Confirmation
Unsubscribe email with Re-subscribe link
Reconsent campaign to take GDPR consent
Drip campaigns
Works only if you have a custom field of ‘date’ type
Multiple emails can be scheduled with a time delay in minutes, hours, upto months
Send Annually
Works only if you have a custom field of ‘date’ type
Schedule a sequence of one or more emails that automatically sends annually to subscribers, eg. anniversaries or birthdays
Sends mail every year on that date.
Send on date
Works only if you have a custom field of ‘date’ type
Schedule a sequence of one or more emails that are sent on a specific date (custom field) . eg. payment reminders. Sends the series emails only once.
Automations for Subscriber Management
The whole gamut of APIs can be looked at here. Here are a few subscriber management things that just work!
Unsubscribe a user from List B if they subscribe to List A
Use case for a SAAS tool - If a users subscribe to a paid_plan list, unsubscribe them from free_trial list
Trigger a webhook when a user subscribers/unsubscribes from a list
Update a user in your CRM when they subscribe/unsubscribe to a list
Much more that can be achieved through APIs
Subscribe
Add or update subscriber & their custom fields in your list
Unsubscribe
Remove a subscriber from a particular list or segment
Delete
Remove a contact from your database
Active Subscribers
Get a total count of active subscribers in your lists
Subscriber Status
Get to know if a subscriber unsebscribers, bounced, or compailed, etc.
Create Campaign
Create an send a schedule a new email campaign
Get Lists
Get all the subscriber lists created for a given brand id
Get Brands
Get the list of all the brands for the account associated with the given API key
Almost as good as Automations
This is not a complete automation but you can do it easily on a case by case basis.
After sending a campaign, check the analytics & then add users who opened your mail, clicked on a specific link or any of the linsk or didn’t open your emails, and add them to a separate list, so that you can do an automation.
Cleaning the list
To protect your deliverability, you can check the users who have been mostly always inactive or have not confirmed (for double opt-in list) & then bulk- remove them from the list.