If you’ve been in SEO more than 15 minutes, you’ve heard of Moz.
Moz was one of the first platforms that helped people understand how search works. Back when SEO felt like a black box, Moz gave marketers something to hold onto: Page Authority, Domain Authority, and the concept of link quality.
And to their credit, they still do that well.
Today, Moz Pro is a full-stack SEO suite. It helps you find keywords, audit your site, research competitors, and yes, analyze backlinks. But once those links are built, Moz doesn’t individually monitor them.
This is where Backlink Monitor steps in.
Different tools, different jobs. Here’s how they line up.
What Moz Link Explorer Does Well
- Finds who’s linking to your site or a competitor’s
- Scores link quality using Domain Authority
- Flags spammy-looking links
- Tracks gains/losses over time
- Offers a clean interface for understanding the bigger picture
- Option to utilize Moz Link Intersect for competitor backlink analysis.
If you’re building a strategy or reporting to clients, Moz gives you a bird’s eye view of your backlink landscape.
What Moz link Explorer doesn’t give you is real-time visibility into link health.
What Backlink Monitor Does Instead
Backlink Monitor was built for a narrower, but critical, job: tracking the individual backlinks you’ve built and checking if they exist and work to pass you domain authority.
Here’s what Backlink Monitor tracks that Moz doesn’t:
- Whether the page linking to you is still indexed in Google
- If your link has quietly been removed, redirected, or rel-tagged
- If your anchor text was edited
- If the backlink now leads to a 404, 410, or redirect chain
- A full timeline of when a link changed, broke, or stopped passing value
- Campaign-level link tracking across clients or teams
- Shareable lists so you can show clients their backlinks still exist, without screen recording Moz dashboards
Use Moz to Build Backlinks. Use Backlink Monitor to Protect It.
Here’s the clean way to look at it:
If You’re Using Moz, You’re Halfway There
The truth is, you need both. Because SEO is no longer just about getting links. You also have to keep them, track them, and prove to clients that they’re still delivering value.
Backlink Monitor doesn’t compete with Moz. It completes it.
Want to monitor your backlinks in real time?