Backlink Monitor is a lightweight, laser-focused, link monitoring tool. Instead of trying to do everything an all-in-one SEO suite does, it specialises in one problem you’d have to solve manually: keeping every dofollow backlink you already earned passing authority, indexed and billable.
Agencies, outreach teams and affiliate-site owners’ bulk-upload the links they’ve paid for or negotiated, and the platform keeps a 24/7 eye on them in the cloud.
Signature features & usability wins
Unique extras that sweeten the deal
- Secure cloud, no install: everything runs on their own crawlers; you only need a browser.
- Well defined pricing plans: pick 2500 to 55000 links/month.
- Up-front pricing & free tier: crawl 20 links on day one before you pay a cent.
- Road-mapped features voted by users: public board where you can up-vote exports, API access, multi-user permissions, etc.
Bottom line
Google Search Console is brilliant for macro-level SEO health, but it was never built to police the individual backlinks you spend money and reputation securing. Backlink Monitor addresses this gap: it behaves like an automated backlink monitoring team for your link-building initiatives – spotting dropped links, unindexed placements and anchor rewrites long before rankings (or clients) take a hit. If protecting link equity and client trust is part of your day-to-day, Backlink Monitor’s specialised toolkit here beats “just check Google” every single crawl.
Agencies we’ve worked with love the white-label public lists; solo founders love the set-and-forget CSV upload; everyone loves never having to rummage through Google Search Console trying to work out why a ranking dipped.
The two tools are anything but interchangeable!
The pain Backlink Monitor solves
Backlink outreach and paid placements are expensive, yet links disappear all the time, site migrations, editor edits, even deliberate link-bait switching. Google Search Console (GSC) will eventually drop the lost link from its sample, but only long after equity has already been lost, worse, you’ve already reported “all good” to a client.
Backlink Monitor does continuous, granular checks, something GSC was never designed to do.
What Backlink Monitor actually is
Backlink Monitor is a web-app (no software to install) that lets you bulk-upload the URLs you want watched, link_from, link_to, anchor text, and rel tag, via spreadsheet or manual entry. It then runs its own crawlers on a schedule you choose (weekly or monthly by default, but “once off”) and stores the full change log on the cloud.
Deep-dive into the features
1. Real-time link integrity verification
Every crawl confirms the backlink is still present, the anchor text and rel attribute haven’t changed, and the page isn’t blocked by robots.txt or noindex. If anything fails, you get an email alert.
2. Index-status checker + auto-indexing
The platform marks any source page missing from Google’s index. With the Index My Site add-ons you can trigger bulk “Request Indexing” calls through your connected Search Console, something GSC itself forces you to do URL-by-URL.
3. White-label public lists
Generate a branded, read-only dashboard link for clients in minutes – no login needed and no risk of exposing other links. Our customers love this for monthly reporting or proof of work mid-campaign.
4. Subscriber & teammate workflows
Add multiple email subscribers per list so account managers, freelancers, or even the client’s dev team get the same alert you do. Teammate roles can be limited to “Add backlinks only” or full list control.
5. Link Discovery via Moz API
Paste your free Moz key and Backlink Monitor scrapes for additional backlinks you weren’t tracking yet, letting you one-click import them.
6. Bulk CSV upload with duplicate removal
Drag-and-drop thousands of rows; duplicates (same link_from + link_to + anchor combo) are automatically rejected so you don’t waste crawl credits.
7. Transparent change logs
Every check is archived, HTTP status, anchor, rel tag, index flag, so you can prove exactly when a link broke (handy in client disputes).
8. Secure, zero-install architecture
All crawling happens on Backlink Monitor’s servers; you just log in through a browser.
When Backlink Monitor is a better pick
If you only need a rough idea of how many sites link to you, GSC’s free sample is fine. But the moment you pay for multiple guest posts, negotiate link exchanges, or report ROI to clients, you need:
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- Was it the rel tag that changed or the whole link that vanished?
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- Speed: Hours, not months, between link loss and notification.
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- Collaboration: Clients, writers, and SEOs on the same alert thread.
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- Proof: Logged evidence for freelancer invoices or refund claims.
Backlink Monitor delivers on all four, while Google’s built-in tools cover none. Pair GSC for macro SEO health with Backlink Monitor for micro backlink policing and you’re all set.
Final thoughts
In 2025, link equity still rules off-page SEO, but only if the links stay live and indexed. For agencies, freelancers, and growth hackers who pay for every link either in cash or sweat, this specialized individual link monitoring is worth far more than the ticket price.